I’m a content strategist and copywriter who makes things clear, useful, and a little more human. Now, I’m at Think Company as a Senior Content Strategist.

In my past life at Instacart, I wrote growth and lifecycle messaging across email, push, web, and in-app user surfaces for our in-house agency Local Produce. I also work on seasonal campaigns, B2B experiences, sizzle reels, and more. Previously, I led strategy for the help centers and internal knowledge base.

My writing is grounded in journalistic and UX principles, so I think a lot about how people actually read and make decisions. I care as much about the systems behind the work as the words themselves, using AI where it actually helps scale and optimize (never sacrificing voice or writerly discernment).

I spend most of my free time watching reality TV with my cat Pierogi or exploring Philadelphia.

Let’s connect on a project!